Banks

A loan in three steps

Online credit bank with intelligent loan configuration.

The user journey is short and can be embedded directly on partner sites. The financing offer thus reaches prospects exactly where the purchase decision is made.

to the loan configuration, also on partner sites
3 steps
to the loan configuration, also on partner sites
Advisory meeting

Overview

01 · Problem

Loan applicants needed a clear journey via partner sites.

02 · Approach

A guided configurator connected advisory elements with banking processes.

03 · Result

Applicants could go through the loan configuration in three steps, also on partner sites.

Before / after

What changed in the business.

User journeyBeforeLong application processAfterThree steps
Partner salesBeforeApplications via detoursAfterCalculator embedded on partner sites
Banking processBeforeSeparate from the calculatorAfterConnected

Banks

Digital loan journey for sales partners

Starting point

A bank wanted to make financing offers easy to understand and to accept applications through external sales partners.

How does a loan configurator simplify the digital application?

During the project, a guided loan journey was built, with explanatory inputs, a connection to banking processes and a portal for embedding on partner sites.

For applicants, the path to the configuration stays limited to three steps. For partners, the calculator can be integrated into existing web offerings.

At a glance

Levers and services.

Result

Result and assessment.

to the loan configuration, also on partner sites
3 steps
to the loan configuration, also on partner sites

The user journey is short and can be embedded directly on partner sites. The financing offer thus reaches prospects exactly where the purchase decision is made.

What entrepreneurs can take from this

A financial product is easier to sell when the path to the application is short and starts where prospects already are.

A mechanism, not a promise of results: the effect depends on your starting process.

What this means for you

Building blocks from this case.

This project gave rise to use cases that we now deploy in other companies, adapted to their processes.

Frequently asked questions

Questions about this case.

Your question is not here? In the initial conversation we take 30 minutes for your specific topic.

No. The case study describes the user journey, partner sales and interfaces. Terms and decision logic remain with the bank.

The user journey is short and can be embedded directly on partner sites. The financing offer thus reaches prospects exactly where the purchase decision is made.

The principle yes, the implementation never one to one. A financial product is easier to sell when the path to the application is short and starts where prospects already are. In the initial conversation we check which part of it has the greatest leverage for you.

Do you lose prospects during the application?

In the free initial conversation we look at your process, show a comparable project and assess where the greatest lever lies.

Free · 20 minutes · online