WholesaleBavaria85 staff3rd generation
The junior takes over, the customer relationships remain
- Starting point
- The senior knew every major customer personally, terms and arrangements were in no system. The daughter took over management, customers kept calling her father.
- Solution
- CRM with customer history, terms and special arrangements, filled together with the senior, quotation and follow-up process for sales, handover conversations planned for each major customer.
- Result
- Customers have accepted the new managing director, no important customer has left, and the senior can let go.
- Investment
- €39,000
- Funding
- €19,500
- Own contribution
- €19,500
- Payback
- 8 months






