Property management & real estate

Cape Town online

Managing and administering travel, property and tours centrally.

The platform makes a large range of offers navigable and is designed for organic search: every sub-page is sensibly linked to matching properties and trips.

of offer pages in one structure
Thousands
of offer pages in one structure
Project scope
Hotel complex with a pool

Overview

01 · Problem

Travel and property offers had to remain findable together.

02 · Approach

A scalable page and data structure connected matching content.

03 · Result

Several thousand offer pages were connected in a scalable structure.

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Before / after

What changed in the business.

OffersBeforeTravel and property separateAfterLinked in one structure
MaintenanceBeforePage by pageAfterManaged and administered centrally
FindabilityBeforeIndividual pagesAfterScalable structure for organic search

Property management & real estate

Linking property and travel content

Starting point

For a portal with many properties and travel offers, the information architecture is itself a business process. Individual offers must be searchable, up to date and sensibly linked with one another.

How does a portal with thousands of offer pages scale?

During the project, a platform was built with several thousand sub-pages and structured relationships between content.

This created the basis for organic findability and further growth of the offering.

At a glance

Levers and services.

Services
StrategyDevelopment
Type of solution
Portals & platforms

Result

Result and assessment.

of offer pages in one structure
Thousands
of offer pages in one structure
Project scope

The platform makes a large range of offers navigable and is designed for organic search: every sub-page is sensibly linked to matching properties and trips.

What entrepreneurs can take from this

With large offerings, it is the structure, not the individual page, that decides whether an offer is found.

A mechanism, not a promise of results: the effect depends on your starting process.

What this means for you

Building blocks from this case.

This project gave rise to use cases that we now deploy in other companies, adapted to their processes.

Frequently asked questions

Questions about this case.

Your question is not here? In the initial conversation we take 30 minutes for your specific topic.

Through a central data and page structure: properties and trips are maintained once, and the sub-pages and their links are generated from that automatically.

The platform makes a large range of offers navigable and is designed for organic search: every sub-page is sensibly linked to matching properties and trips.

The principle yes, the implementation never one to one. With large offerings, it is the structure, not the individual page, that decides whether an offer is found. In the initial conversation we check which part of it has the greatest leverage for you.

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