Coordinating dental technicians worldwide
Looking after specialist partners, customers and experts in eight markets in a targeted way.
Specialist partners, customers and experts could be looked after in a targeted way in eight markets; eight language versions supported the exchange.
- specialist partners, customers and experts looked after in a targeted way
- 8 markets
- specialist partners, customers and experts looked after in a targeted way

Overview
01 · Problem
Sales partners and dental technicians worked across countries and time zones.
02 · Approach
A multilingual information space connected the right groups and contacts.
03 · Result
Specialist partners, customers and experts could be looked after in a targeted way in eight markets.
Before / after
What changed in the business.
Medical technology
Connecting dental specialist partners internationally
Starting point
In the dental industry, manufacturers, sales partners and dental technicians need to exchange product knowledge reliably. Across national borders and time zones, this quickly turns into a coordination problem.
How do you organise an international dental partner network?
During the project, a platform for eight markets was built, with eight language versions, thematic groups and a CRM connection.
Specialist partners, customers and experts are looked after in a targeted way, contacts are assigned by context and the need for support is recognised better.
At a glance
Levers and services.
- Services
- ConceptImplementation
- Type of solution
- Portals & platforms
- Industry
- Medical technology
Result
Result and assessment.
- specialist partners, customers and experts looked after in a targeted way
- 8 markets
- specialist partners, customers and experts looked after in a targeted way
Specialist partners, customers and experts could be looked after in a targeted way in eight markets; eight language versions supported the exchange.
What entrepreneurs can take from this
An international network becomes manageable when every contact is reached in their own language and professional context.
A mechanism, not a promise of results: the effect depends on your starting process.
What this means for you
Building blocks from this case.
This project gave rise to use cases that we now deploy in other companies, adapted to their processes.
Frequently asked questions
Questions about this case.
Your question is not here? In the initial conversation we take 30 minutes for your specific topic.
Contacts from the portal are assigned by context. This lets sales see where support is needed instead of treating all partners the same.
Specialist partners, customers and experts could be looked after in a targeted way in eight markets; eight language versions supported the exchange.
The principle yes, the implementation never one to one. An international network becomes manageable when every contact is reached in their own language and professional context. In the initial conversation we check which part of it has the greatest leverage for you.
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