Mechanical & plant engineering

Seven-figure exit thanks to a new business model

A third shorter unloading time.

The operational effect is an unloading time shorter by more than a third and simpler load positioning, especially in wind. The newly positioned business model led to the seven-figure exit.

shorter unloading time
⅓
shorter unloading time
sale in the seven-figure range
Exit
sale in the seven-figure range
Construction cranes above a building site

Overview

01 · Problem

Wind and swinging motion slowed down load positioning.

02 · Approach

Measured data and a newly positioned product were combined into a practical control system.

03 · Result

Unloading time fell by more than a third; the crane operator had to counter-steer less.

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Before / after

What changed in the business.

Unloading timeBeforeThe load swings out before it can be set downAftermore than a third shorter
OperationBeforeThe crane operator counter-steers swings manuallyAfterA characteristic-map system supports the damping
Market positionBeforeTechnical approach without a clear productAfterNew business model, sale in the seven-figure range

Mechanical & plant engineering

Reducing unloading times on cranes

Starting point

In crane handling, every swing costs time: the load has to be steadied and positioned precisely, especially in wind. The technical approach existed, but had not yet been positioned on the market as a product with a clear benefit.

How can load swing be reduced in crane handling?

Business model, measurement approach and market presence were developed together. A characteristic-map system supports the damping of wind-induced and pendulum swings and relieves the crane operator of counter-steering.

Unloading time fell by more than a third. The combination of technical benefit and a new business model led to a sale in the seven-figure range.

At a glance

Levers and services.

Services
ConsultingDevelopmentImplementation

Result

Result and assessment.

shorter unloading time
⅓
shorter unloading time
sale in the seven-figure range
Exit
sale in the seven-figure range

The operational effect is an unloading time shorter by more than a third and simpler load positioning, especially in wind. The newly positioned business model led to the seven-figure exit.

What entrepreneurs can take from this

A technical advantage only becomes economically effective when product, value proposition and business model are considered together.

A mechanism, not a promise of results: the effect depends on your starting process.

What this means for you

Building blocks from this case.

This project gave rise to use cases that we now deploy in other companies, adapted to their processes.

Frequently asked questions

Questions about this case.

Your question is not here? In the initial conversation we take 30 minutes for your specific topic.

The shorter unloading time is the measurable benefit for the user. Only once this benefit was positioned as a product with a clear business model did the technical approach become a company that could be sold.

The operational effect is an unloading time shorter by more than a third and simpler load positioning, especially in wind. The newly positioned business model led to the seven-figure exit.

The principle yes, the implementation never one to one. A technical advantage only becomes economically effective when product, value proposition and business model are considered together. In the initial conversation we check which part of it has the greatest leverage for you.

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