Radio community
Find friends, join the discussion, vote for the charts.
The station has an interactive point of contact with its audience that also works outside the programme and creates additional advertising space.
- profiles, discussion and chart voting in one portal
- Community
- profiles, discussion and chart voting in one portal
Overview
01 · Problem
A radio station wanted to connect digital listening more closely with its community.
02 · Approach
A dedicated portal bundled profiles, interaction and chart voting.
03 · Result
The portal created additional contacts, participation and marketing opportunities around the programme.
Before / after
What changed in the business.
E-commerce & info business
Building a radio community and chart voting
Starting point
A radio station wanted to reach its listeners outside the running programme as well.
How does a listener portal extend digital radio?
During the project, a listener portal was built with member management, contacts and chart ratings. Advertising integration supports commercial use.
Passive streaming becomes an interactive digital point of contact. User growth or advertising revenue cannot be quantified from the material.
At a glance
Levers and services.
- Services
- ConceptImplementation
- Type of solution
- Portals & platforms
- Industry
- E-commerce & info business
Result
Result and assessment.
- profiles, discussion and chart voting in one portal
- Community
- profiles, discussion and chart voting in one portal
The station has an interactive point of contact with its audience that also works outside the programme and creates additional advertising space.
What entrepreneurs can take from this
Anyone who has an audience but no direct contact gains a channel of their own with a dedicated community.
A mechanism, not a promise of results: the effect depends on your starting process.
What this means for you
Building blocks from this case.
This project gave rise to use cases that we now deploy in other companies, adapted to their processes.
Frequently asked questions
Questions about this case.
Your question is not here? In the initial conversation we take 30 minutes for your specific topic.
Find friends, join the discussion and vote for the charts. The station manages members and can integrate advertising.
The station has an interactive point of contact with its audience that also works outside the programme and creates additional advertising space.
The principle yes, the implementation never one to one. Anyone who has an audience but no direct contact gains a channel of their own with a dedicated community. In the initial conversation we check which part of it has the greatest leverage for you.
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Do you know your audience personally?
In the free initial conversation we look at your process, show a comparable project and assess where the greatest lever lies.
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